Price
$1,500
One fixed-scope decision diagnosis with a transparent public price.
Decision Friction Brief
One fixed-scope brief to show why the deal is stalling and what to fix first
Use this when a live B2B software decision is slowing and the team is under pressure to react. The brief tells you what is primary, which wider reaction would be expensive, and what to do first instead.
Secure Stripe checkout3 required fields before paymentshort follow-on intakeprivate delivery in 3 business days after verified payment and complete intakeno required call
Reviewed and delivered directly by Ivan Golovach.
Outcome
Primary blocker
Name what is actually slowing the decision before the team rewrites the wrong thing.
Scope
One live decision
Built for one real decision that is already drifting, not a generic strategy exercise.
Turnaround
3 business days after complete intake
Private delivery starts after payment is verified and the complete intake is in hand.
Literal preview
What the brief can look like in practice
This is a memo-style preview built from a real public-source specimen brief, not a placeholder. The point is to make the object legible before purchase, then let you open a proper preview page or download the PDF version if you want to inspect it like a real internal artifact.
Sample memo preview
CitrusGate Specimen Memo Preview
citrusgate-specimen-memo-preview.pdf
Private access link
Live decision
Which exact buying decision is stuck, who needs it to move, and what pressure is already on the team.
Primary blocker
What is actually slowing evaluation now, ranked above the louder but lower-value explanations.
Evidence
Two to four buyer-relevant proof points that explain why the ranking landed there.
False reaction
The tempting move that would feel productive while still widening the wrong fix.
First safe move
One narrow next step the team can forward internally before pricing, proof, or messaging work expands.
Best fit
Buy this when the deal is real and the diagnosis is not
This offer is for teams with real commercial pressure already on the table. The brief is usually cheaper than another quarter of drift or another wrong sprint.
- A live deal, expansion, or shortlist decision is already moving slowly.
- Different people inside the team are pushing different explanations.
- You need one internal artifact that names the blocker and the wrong move to avoid.
- You want to keep the first purchase async, fixed-scope, and fast.
Before you buy
Check one specimen and one preview before you buy the private version
Read one specimen first. Use the diagnosis path and memo preview only to judge the reasoning quality and artifact shape before you decide whether fit check or fixed checkout is the right next move.
Featured specimen
Fix deployment framing before procurement defines the deal
Widening cloud-vendor objections and pricing debate before clarifying which deployment path the buyer actually needed.
What the public layer proves
The specimen and sample memo are there to show judgment quality and artifact shape, not to replace the private diagnosis for one live deal.
What the brief settles
What the brief settles before the team reacts
Primary blocker
A tighter view of what is actually slowing evaluation right now.
What is secondary
Clear separation between what matters and what is merely adjacent or derivative.
Tempting wrong move
Direct guidance on the change that would feel productive while still hitting the wrong surface.
First safer move
One narrow next move the team can act on immediately.
What happens after purchase
Simple enough to buy without a call
Step 1
Add the rest of the intake
Before Stripe, CitrusGate already captures work email, company URL, and the live stalled decision. After checkout, add competitor context, suspected blocker, deadline, and any detail that sharpens the brief.
Step 2
Research and synthesis
The workflow structures evidence, ranks decision pressure, narrows the first correction, and reviews the memo before private delivery.
Step 3
Receive the brief privately
You get a secure private release designed to change the next internal move, not to add another process layer.
Step 4
Stop at one brief unless more is clearly justified
The first purchase is meant to stand on its own. Only scope broader follow-on work if the first brief makes a recurring need obvious.
Not a fit
Not a fit
This offer gets weaker when it is asked to become a generic strategy deck, a battlecard project, or a substitute for a full in-house research team.
- • Not for teams that want customer-facing battlecards or polished sales collateral.
- • Not for teams that want a workshop-heavy first engagement.
- • Not for vague curiosity when no real decision is on the table.
- • Not for buyers who need a full win-loss interview program as the first step.
Check fit before paying
If the deal is real but you are not ready to buy yet, send the company URL, stalled decision, and your current suspected blocker first. CitrusGate replies async. No call required.