1. Specimen
Read one public-source specimen and judge whether the diagnosis feels sharp.
One live decision$1,500 fixed price3 business days after complete intakeNo required call
Decision Friction Brief
Your live B2B software deal is stuck.
CitrusGate is a fixed-price private brief. Use it when one live B2B software deal is slowing and the team is close to fixing the wrong thing. For $1,500, it names the buyer blocker, the tempting fix to avoid, and the first safe move. Delivered in 3 business days after payment verification and complete intake. No required call.
Secure Stripe checkout3 required fields before paymentshort follow-on intakeprivate delivery in 3 business days after verified payment and complete intakeno required call
Reviewed and delivered directly by Ivan Golovach.
Start with the specimen if you are still judging the diagnosis quality. If the pattern feels close but you want a lower-risk first step, use the fit check before paying.
Proof before payment
Inspect a specimen brief, one diagnosis path, public proof across 334 reviewed public-source companies, and one named operator before you pay.
Best fit
Best fit: a live $40k-$120k deal drifting into no-decision
This is for a founder, VP Sales, or PMM when the opportunity is still alive, internal explanations keep changing, and the next planned fix may hit the wrong surface.
- A real enterprise deal is stuck in "thinking about it" or "circle back next quarter" territory.
- Different people inside the team are naming different explanations, but none of them cleanly restart the buyer decision.
- The next planned fix is broad enough to burn a sprint even if the diagnosis is still wrong.
Not a fit right now
This offer gets weaker when it is asked to become a generic strategy deck, a battlecard project, or a substitute for a full in-house research team.
- • Not for teams that want customer-facing battlecards or polished sales collateral.
- • Not for teams that want a workshop-heavy first engagement.
- • Not for vague curiosity when no real decision is on the table.
- • Not for buyers who need a full win-loss interview program as the first step.
Before you buy
Proof route before payment
Use public proof until it has done enough: one specimen, one diagnosis path, one memo preview. Then check fit or start the brief.
2. Evidence
Read one diagnosis path to see how public evidence became a ranked blocker.
3. Artifact
Inspect the memo preview to see the object you are buying. Then check fit or start the brief.
Deliverable shape
What your brief includes
Five sections, one job: help the team make the next buyer decision with less noise.
Live decision
State the exact buyer decision that is currently slowing down so the brief has a clear job.
Primary blocker
Name what is actually slowing the buyer instead of amplifying the loudest explanation inside the team.
Evidence
Show the specific proof that makes the blocker more credible than the tempting alternatives.
False reaction to avoid
Call out the broader fix that would feel productive while still hitting the wrong surface first.
First safe move
Close with one narrow next move the team can make immediately after reading.
Featured sample brief
Inspect one sample before you buy
Start with one specimen brief and one diagnosis path. If the judgment feels close to your deal, either check fit or start the paid brief.
Example signal
Fix deployment framing before procurement defines the deal
Widening cloud-vendor objections and pricing debate before clarifying which deployment path the buyer actually needed.
- What looked primary
- Narrative and positioning reset
- What ranked higher
- Deployment framing: switching friction plus proof friction
- First safe move
- Re-anchor the diagnosis around operating fit
Blockers
4 recurring blockers in the public corpus
Use one blocker page when the pattern feels familiar. The public layer proves recurrence; the private brief ranks one live deal.
Published blocker
Decision drift
A deal can stay active while the next owner, scope, or exit condition never becomes crisp enough to move.
Usually mistaken for A general market slowdown.
Read the Decision drift blockerPublished blocker
Pricing ambiguity
Interpretation cost around packaging, units, and commercial boundaries keeps draining the deal before price is judged cleanly.
Usually mistaken for Pure price sensitivity.
Read the Pricing ambiguity blockerPublished blocker
Switching friction
Migration cost and workflow disruption feel bigger than the stated upside, even when the product case looks credible.
Usually mistaken for Weak differentiation.
Read the Switching friction blockerPublished blocker
Proof friction
The buyer still needs concrete proof they can check before the team gets a clean comparison at all.
Usually mistaken for A messaging problem.
Read the Proof friction blockerNamed review path
Ivan Golovach
Ivan Golovach reviews and delivers every private brief directly. This is a direct reply path, not an agency handoff chain.
Questions before purchase: replied to within 1 business day at [email protected].
Founder and brief lead.
Final step
Read the specimen brief first. Buy only if the diagnosis quality matches your pressure.
Read one specimen, inspect one diagnosis path, check fit if you are unsure, then buy only if the diagnosis quality matches the pressure in your pipeline.
Secure Stripe checkout3 required fields before paymentshort follow-on intakeprivate delivery in 3 business days after verified payment and complete intakeno required call
Reviewed and delivered directly by Ivan Golovach.
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