# Switching cost kills momentum before product fit
- Published: 2026-04-28
- Tags: switching, friction
- Canonical: https://archive.citrusgate.com/notes/switching-cost-kills-momentum-before-product-fit
Migration anxiety can overpower a strong product case long before buyers say so directly. In the current 334-company cohort, 56 of 334 companies made it the main blocker, while 254 of 334 showed at least one public signal for it.
## Observation
- 254 of 334 companies showed at least one public signal for this blocker.
- The upside can look clear while the replacement path still feels too risky.
- 251 of 254 paired it with decision drift, which is why the public note stops at diagnosis instead of publishing the full next move.
## Closing
If the replacement path still feels expensive and exposed, the product may never get the clean comparison it deserves. The brief keeps the migration choke points, replacement sequencing, and de-risking order private.
## Related Themes
- In this cohort, switching risk eased when the first wedge was narrow. (https://archive.citrusgate.com/themes/switching-friction)