# How public-source company research becomes one usable view of buying friction
The method is not to publish company dumps or abstract category commentary. It starts with dense company-level research, reduces that into atomic observations and normalized signals, then ranks recurring blockers before anything becomes a public dispatch or canonical blocker page.
## Method Steps
### Step 1: Capture dense company-level research
The work begins with messy public-source evidence and the specific buying-friction points already visible inside each researched company.
### Step 2: Split notes into atomic observations
One prose blob is not a useful publishing unit. Each note has to be broken into the smallest observations that still carry one decision-relevant idea.
### Step 3: Normalize signals and rank recurring blockers
The observations are classified into a small taxonomy, deduplicated, and clustered so the site can publish what keeps repeating instead of what happened to be loudest.
### Step 4: Publish only the public-safe pattern layer
The paid brief and the public site inherit the same ranking logic, but the public layer publishes only what survives public-safe abstraction.
## Principles
### Pattern layer, not company dumps
A researched company is an input. A recurring buying-friction signal is the working unit. A public artifact is the output.
### Rank before writing
The public topic should be selected by recurrence and commercial weight, not by whichever example feels most vivid.
### Stop before the private correction
The site exists to make the thinking legible. It should never become a disguised mirror of private company research.
## Engagement Model
The first product is buyable without a heavy discovery process. The goal is to reduce decision friction, prove signal quality quickly, and keep calls optional unless they clearly add value.
- The one-off brief is the main entry point when one live decision is already under pressure.
- The public research layer builds trust around the work but does not replace the paid deliverable.
- Monthly coverage exists only when the first brief proves recurring value.